PREMIORRI BRAND EMBODIMENT

DESIGN

A global understanding of Design as a combination of an artistic taste, compliance with modern visual trends and innovations in the manufacturing process at all stages, including formulations, technologies, materials and special software for the development of the branded products.

COST SAVING

The tyres embody the art of the wise use of consumer's money not only at the time of purchase, but also during the whole service life of the branded tyres.

Pull up in time

In winter it is very important to pull up in time on all types of winter roads.

Due to sophisticated tread pattern the 'Rubber Z-stud' is designed in such a way that while running additional sharp edges are formed, the 'stud' cuts into rolled snow and guarantees additional gripping and safety. Maximum gripping. Due to unique technology Zeasnate and optimal concentration of rubber 'Z-studs' located in different parts of tread pattern maximum gripping and stability at driving on winter road are guaranteed. Improved gripping with wet road and protection from aquaplaning. Optimal inclination of wide grooves ensures quick expel of water and sleet from contact area. High density of small cross grooves creates multiple additional edges which cut water layer.

How to avoid skidding

In winter it is very important to control car handling and keep tracking.

Improved stability and gripping on rolled snow and ice due to toothed steps on edge lugs. Lateral stability on rolled snow is ensured by aggressive lugs without rounding. Additional lateral gripping at turnings due to bias cross grooves with optimal inclination.

Enjoy silence

It is known that winter tyres are much more noisy than summer ones.

In order to achieve maximum comfort, vibration of tread pattern elements is reduced due to bevel sharp angle. Low noise level. Interspacing of different size blocks inclined in the direction of rib movement reduces resonant effects and noise. How to extend service life of the tyre? Unique structural features enable to extend service life of the tyre. Lateral grooves ensure efficient heat removing increasing tyre life. Optimized contact area results in uniform wearing ensuring higher mileage and lower rolling resistance.